Intellectual Property Registry MA-136-24

Is your company ready for the next future?

TUYA analyzes and diagnoses the emotional life of your organization. An innovative, measurable and disruptive product that transforms HR management in the paradigm of permanent crisis.

Request diagnosis → Discover the product
The paradigm shift

From flat world to asymmetric world

Stability no longer exists. Organizations need a new approach to thrive in permanent crisis.

Stability Paradigm

  • The world is flatEasy land · predictable terrain
  • Change managementSpecific, defined episodes
  • Static balanceFixed, long-lasting solutions
Keyword: Soft Skills
VS

Balance Paradigm

  • The world is asymmetricChaos land · unpredictable terrain
  • Permanent crisis managementA continuous state, not the exception
  • Dynamic balanceAgility and constant adaptation
Keyword: Emotional Attitudes

TUYAapp intellectual property · Distribution and/or use without express authorization from the owner is prohibited · Intellectual Property Registry MA-136-24

Innovative, measurable and disruptive.

Tuya provides analysis and diagnosis of the emotional life of organizations and the emotional profiles of their members, enabling high-impact operational implementation of HR strategies and policies.

21

Questions

An agile, rigorous and scientifically validated digital form.

7

Emotional pairs

Expansive vs. constraining. The complete emotional map.

3

Analysis areas

Normative, phenomenological and existential. An integral systemic model.

4

Emotional profiles

Each with three levels of intensity. A precise x-ray.

7 emotional pairs (attitudes)

With TUYA we measure the desire for change versus resistance to permanent crisis through concrete emotional attitudes.

EXPANSIVE 🚀

They boost the organization forward

TRUST
EMPATHY
TEMPERANCE
SERENITY
DESIRE
DETERMINATION
GRATITUDE

CONSTRAINING ⏳

They slow down and limit collective development

SHAME
INDIFFERENCE
ANGER
ANXIETY
FEAR
APATHY
ENVY

Desire for change vs resistance to permanent crisis

TUYA systemic model

Anticipation and future generation

Three areas of analysis that reveal the distance between what an organization says, does and feels.

NORMATIVE

What I say. The official discourse, declared values, and formal policies the organization communicates internally and externally.

PHENOMENOLOGICAL

How I act. Observable behavior, real decisions, everyday actions that reveal how teams truly operate.

EXISTENTIAL

How I feel and think. The deep emotional dimension: what each person lives, experiences and fears in their role.

Who's who?

Four main profiles

Each with three levels of intensity. This is how we identify how your professionals face the permanent crisis.

4.19%

BOOSTER

The engine of change

  • Promoter · 36.12%
  • Innovator · 32.39%
  • Explorer · 31.49%
15.81%

OPPONENT

Active resistance

  • Refuter · 43.15%
  • Boycotter · 42.92%
  • Saboteur · 13.93%
69.04%

SPECTATOR

The silent majority

  • Obedient · 36.04%
  • Aphonic · 35.15%
  • Fearful · 28.80%
10.96%

SYCOPHANT

Strategic adulation

  • Adulator · 83.16%
  • Athermic · 8.49%
  • Murmurator · 8.35%
🧠
Study based on 272 executive profiles, expanded using Monte Carlo simulations and predictive models to estimate trends in an equivalent sample of up to 226,981 cases. Estimated margin of variation: 3%.
TUYA intervention model

Managing organizational evolution

Four phases that turn diagnosis into real impact. Complete implementation in 4-6 weeks.

01
PHASE

Questionnaires

Completion of questionnaires by professionals chosen by the organization. An agile digital form that combines methodological rigor with ease of response.

Goal: Living diagnosis of your organization · Profile identification
02
PHASE

Advanced Analysis Report

Collective and individual report prepared by TUYA professionals. Exhaustive collection and analysis of all emotional data of the organization.

Goal: Design and development of expansive management strategies and policies
03
PHASE

Workshop: think and act

Operational meeting with project leaders approximately four weeks after the questionnaires, to translate the report into concrete decisions.

Goal: Interactive and entrepreneurial dynamics around the emotional content of the report
04
PHASE

In-company support

Continuous support in all operational implementations identified in the report. Real presence in the transformation, not just document delivery.

Goal: Direct intervention in the deployment and achievement of strategic objectives; for example, through individual role-based consultancy and group dynamics.

Frequently asked questions

Everything you need to know before implementing TUYA in your organization.

What is TUYA and what does its name mean?
TUYA is an innovative and disruptive product designed for diagnosis, analysis and operational implementation in organizational life and the profiles of its members, breaking the traditional paradigms of workplace climate surveys. Its name is an acronym for "Take Up Your Authority" — to exercise your authority, to be the protagonist of your own life and desires.
How is TUYA different from traditional climate surveys?
Unlike traditional tools that offer fixed data, TUYA provides a dynamic and predictive diagnosis of the evolution or involution of the worker and the organization. It stands out for its focus on emotions, predictive capability, and disruptive methodology.
What concrete benefits does TUYA bring to organizations?
TUYA provides high impact on HR strategies and policies: internal and external selection policies, talent identification and development, training policies, internal promotion processes, compensation policies… It delivers a living, predictive diagnosis, improving decision-making and organizational well-being.
How does TUYA's emotional analysis work?
TUYA starts from seven basic emotional pairs organized into expansive and constraining emotions, analyzed through a 21-question digital form across three areas: normative (what the organization says), phenomenological (how it acts), and existential (how it feels and thinks).
What emotional profiles does TUYA identify?
TUYA identifies four main profiles — Booster, Opponent, Spectator and Sycophant — each with three levels of intensity depending on the prevailing area, generating twelve sub-profiles in total. This allows for a very precise x-ray of how your professionals face permanent crisis.
What methodologies does TUYA's algorithm use?
The algorithm was weighted using the Montecarlo technique and uses various Machine Learning and Deep Learning techniques to generate predictive simulations based on more than 226,981 profiles. It is regularly updated through the analysis of new data to continuously improve its accuracy and effectiveness.
How is an in-company TUYA intervention structured?
The intervention is structured in four phases: (1) questionnaire completion, (2) data analysis and preparation of detailed ~120-page reports, (3) interactive workshop to think and act, and (4) in-company support for follow-up and achievement of strategic objectives.
How long does it take to implement TUYA?
Implementation time may vary depending on the size and needs of the organization, but it is generally structured in a four-phase process with an approximate timeframe of 4 to 6 weeks.
What types of organizations can implement TUYA?
TUYA is adaptable to any type of organization, regardless of size or sector, providing valuable, personalized insights. One of its added values is the ability to identify the specificities of each group, even across different departments within the same company.
Can TUYA integrate with other HR systems?
Yes, TUYA is designed to integrate flexibly with other human resources management systems. We can generate a custom platform for product implementation with dedicated user experience and continuous technical support during and after deployment.
Is data handling secure and confidential?
Yes, TUYA guarantees the security and confidentiality of collected data, complying with all current data protection regulations. Ad-hoc privacy protocols are established with each organization, and information is anonymized according to strict policies.
Can TUYA's ROI be measured?
Yes, TUYA provides metrics and analytics to measure impact and return on investment through improvements in talent retention, productivity and job satisfaction. The predictive nature of the algorithm allows you to verify the distance between starting point and arrival point through specific metrics.
Can TUYA help identify and develop future leaders?
Yes, TUYA can identify potential leaders by analyzing emotional profiles and behaviors, facilitating specific development and mentoring programs that support internal promotion policies.
How does TUYA handle resistance to change?
TUYA addresses resistance to change through interactive workshops and group dynamics that facilitate understanding, elaboration and identification of the new approaches proposed. We don't impose: we accompany the emotional process of change.
Can TUYA identify and manage workplace stress?
Yes, TUYA identifies emotional and behavioral factors related to workplace stress and provides strategies to manage it effectively, promoting a healthy work environment.
How much does it cost to implement TUYA?
The cost varies depending on the needs and size of the organization. For a personalized quote, we recommend contacting the TUYA team directly through the contact form.
What they say about TUYA

Real testimonials

HR leaders and executives who have transformed the emotional culture of their organizations and identified and deployed the management talent of its professionals with TUYA.

EM

TUYA radically changed how we understand our teams' culture. We finally have actionable data, not surveys.

Elena Martínez Head of HR · Big Company Ltd.
JR

It identified hidden dynamics that had been blocking our teams for years. The intervention was precise, human and effective.

Javier Ruiz CEO · Innovative Company
AS

The model's predictive capacity allowed us to anticipate major conflicts and design talent policies based on evidence.

Ana Soto Talent Lead · Business Group
CL

TUYA's report is an emotional x-ray no climate survey had ever given us before. Recommended without reservations.

Carlos López People Director · Multinational
MP

The in-company support made the difference. Not just a diagnosis: a transformative journey with measurable results in six months.

María Pérez VP People · Tech Scale-up

Let's talk about your organization's evolution

Tell us about your company and we'll schedule a free 30-minute demo. No commitment.

  • Personalized demo with real examples
  • Preliminary analysis of your organizational context
  • Proposal tailored to your size and sector
  • Response in less than 48 business hours